Conference Call Friday, July 9, 2010 (original word document is at right.

1. Norms/Rules of Engagement
a. NATE Membership is a requirement
b. Confidentiality (Joe) – What happens in the CoP stays in the CoP?
i. Generic resources (articles, etc) are not an issue
ii. Personal stories must be kept confidentiality
c. Brainstorming Rules (Peter
i. All ideas put forward are valid and must be respected
ii. No Ad Hominem attacks (Jane, you ignorant slut); no flaming
iii. Honest disagreement is ok (and perhaps welcome)
d. What about inviting outsiders (experts)
i. How does that impact confidentiality issues?
1. They must be asked to accept our confidentiality rules.
ii. Must they be a NATE member? - Yes
iii. How do we choose such a person?
1. (Beth suggested a consensus model)
2. Perhaps put a suggested person’s name and topic on the Ning and let people weigh in
e. Distributed Leadership
f. Peter – this is a process. We need to get our heads around where it is going and the Rules of the road need to be
flexible and thought out as we go.
g. Beth – A norm may be that the development of protocols is ongoing

2. Refine and revise goals and Design Team tasks
a. Pre-stated goals:
i. Professional Learning
ii. Help Educators map their role in the synagogue
iii. Design staff and lay leader programming for their synagogue
b. Discussion
i. Beth – Very much focused on the Temple Educator, and NATE is expanding beyond that goal. If we are going
to focus only on Temple Educators, we should be more explicit about that.
ii. Joe – we might want to be more responsive to the needs of others
iii. Josh – as a CoP, we should – at least initially – be more job-alike
iv. Mara – OK to be just temple educators. People can belong to more than one. Perhaps this becomes the
model for forming more CoP’s
v. Ira – agreeing with all of this. Understand that there are other CoP’s being form by other fellows to meet the
needs of other roles. And NATE can choose to form additional CoP’s for other roles as well.
vi. Melissa – we can be a little more open. CoP is for people with a passion about the work and there may be
“fellow travelers” who might want to be a part of the conversation. i.e. a congregational rabbi who is a NATE
member.
vii. Agreed to focus on the Role of Temple Educators within NATE. Not trying to be everything to all people, and
NATE-member fellow travelers will be welcome.
3. Design Team Tasks – above items and:
a. Talk to folks on other side of digital divide and learn what their needs are.
i. Melissa – wondering about end/middle goal – is it about meeting everyone’s needs, or is it about openness to
anyone who wants to play.
ii. Ira – not trying to be all things to all people, but wanting to avoid telling people if you can’t handle the
technology you can’t play. How do we reach out to people who want to engage in the conversation but who are
intimidated by the technology
iii. Peter – those who are embracing the Web 2.0 risk using the tech because it is cool, not because it is the
right way to communicate.
b. Planning activities for the group
i. Some synchronous, some asynchronous
ii. Communicating with those planning other activities for NATE
c. Each of the design team members is obligated to find two more people to join in the ongoing conversation
i. Beth suggests some coordination
ii. We will have a master list for the Lamed Vavnikim on the wiki; add names as you get agreement
iii. Remember they must be NATE members
4. Initial Conversation
a. Ira discussed what was stated in the initial document – exploring our role: (re)defining and mapping how we serve
our synagogues.
b. Distributed leadership will tell us when it is time to move on to another topic. Maybe we create a scorekeeping
device? Josh – Facilitator might fill this role. Ira – perhaps a back channel conversation might make this happen.
Facilitator can be the conduit. And the talking stick may be passed around. Ira’s role is monitoring the system, looking
for improvement, not necessarily as the facilitator.
c. Discussion of initial conversation
i. Ira’s idea of the educator as chief relationship officer – recruiting people to make connections within the
synagogue. Face to face social networking
ii. Beth – May be too broad a topic. What if we refine it to the question of working to transform the understanding
of Bar/Bat Mitzvah as the end-point. How to move the focus away from B/M.
iii. Joe agreed. In creating so many opportunities for talking about B/M we give the message that it is the end
result, the ultimate goal. Relationships and the messages we send are key.
iv. Ira concerned that this becomes just about retention.
v. Joe – we need to reframe the context of the conversations. People come in for Tot Shabbat and leave until
third grade because of financial issues. They wait until they must join.
vi. Beth – By having an enrollment requirement for B/M we frame the conversation around B/M. We are not talking
only about post B/m retention
vii. Mara – hints at a larger issue that we don’t need to use the language of B/M: Rethinking the cultures of our
synagogues – How do we help members and potential members really find a sense of priority in being a
part of the synagogue and all it has to offer? If it is about lifelong learning and not B/M, how do we as
educational leaders, along with the clergy and lay leaders make the synagogue and synagogue community
more of a priority for the members? This is about adults. Rethinking the culture of the synagogue and how
do we help people find a place in the synagogue and prioritize their membership
viii. Josh – I see a goal disconnect, which leads us to the B/M conversation, about what Jewish Education is all
about. How do we create programs that reflect goals that we are proud of and that congregants can
actually buy into?
ix. Peter – this is the same conversation that you and I had in an airport in Seattle a decade ago. I fear this may
be something so humongous that we may get lost. Where can we start building this building? We want
parents to feel more connected and transfer it to their kids. That is so big. Where can we start small? Ira:
This is a product of the conversation with the larger group. We just need to start.
Josh – By having the conversation in the CoP, we are not focusing on the entire Jewish people, we are focusing
on our own practice.